SimpleFinance is a B2B fintech company. Each year before New Year's Eve company prepares exclusive marketing gifts to key partners and clients. The company's management likes famous Pirelli calendars. I was asked to create something alike. I decided to combine the image of a strong independent and beautiful woman, one who knows what she wants and is not afraid to achieve it.
As a photo shooting space I used the company's office. We accompanied a high-tech interior with gradient lights and projections of digital illustrations of each product. For instance, for Tender loans I created an image of a bridge because tender loans are popular with a construction-developing business.