I like to experiment with different techniques of animation, specifically with Cinema 4D. Initially this animation should have been a part of an advertising project for SimpleFinance, but then the client decided to use another animation style. A ball that rolls through a labyrinth symbolizes a tough path of entrepreneur.
In the final scene the ball falls into a sand clock that symbolizes time limits and borders in general. Being stuck within those glass surfaces for entrepreneur is like being trapped. As the glass breaks the borders dissapear and the enterpreneur gets an access to finances to develop his business.
Animation experiments
Made on
Tilda